Valueimpression is another high-performing ad network. As per their claim, one can make 40 to 300% more earning than with other networks. I was lucky enough to try this network so here is my Valueimpression Review.
Since I am hesitant of using ezoic ads due to speed and excess ad issues, I decided to try this ad network on the recommendation of a friend.
Valueimpression Review from Six Months of Use
I applied for the program and I got an email confirmation of acceptance. I was also given login details to access the dashboard.
You can also signup here for a faster acceptance as a publisher. The requirements for site would be around 750,000 impressions per month. You can get this data from adsense or other adnetwork reports.
On the dashboard, you will find stats of earnings and sites approved.
When you click on the sites tab, you will see a list of your sites accepted and also individual earning reports and ad codes to implement.
Ad code implementation
The first set of codes will have to be placed at the head of each page. While the other set of codes are for individual ads.
They provide the following set of ads.
- Display ads
- Video ads
- Smart banners
- In-stream and out-stream ads.
For display ads, you will following sizes like a square (300x 250), vertical banners (160×600), Leader board ads (728×90).
One can choose the ads of their choice. However, smart banners are enabled from their side and they bring good revenue.
Their approximate rate for the individual type of ads are like
Note: The rates are as eCPM, which revenue for 1000 impressions.
The reports of value impression are quite straightforward. I have seen adsense, ezoic, monumetric, newormedia, media.net, etc. But of them, the only adsense seems to be showing real-time earnings on the dashboard.
But value impression report is comparable or even better than adsense. Many times in adsense, I see some real-time earnings which are later reduced after few hours on the same day. Even the adsense earning of the month is finalized only after two days or more.
For value impression, I saw some amazing credibilities. The reporting is real-time, and the income reported is never deducted back after few hours as adsense does.
Even the earnings of the end of the month are finalized immediately after the completion of the last day.
I find it to be a good ad network and they really pay well than other networks like AdSense, media.net, newer media, etc.
Their ads are also of good quality and from reputable brands and visually appealing too.
Besides, you can also run your Adsense ads as backup ads for unfilled inventory. By this, you will accrue income from AdSense, too, in your Adsense dashboard.
The issue with ads is their effect on site speed. Since site speed is an important factor in Google rankings, I am always worried about the impact of ads on site speed.
However, the value impression ads did not affect the site speed much. They are also dependent on the header bidding model for the display of high-paying ads. But, still, the impact of the ad network on site speed is really minimal and negligible.
So, one can implement them without any worry.
I find this value impression to be one of the fastest payment adnetwork. For Adsense, you will receive payment for the previous month around the 21st of this month. For ezoic, it is from 24 to the 27th of the month. For newor-media, media.net, it is around the 30th of the month.
But for value impression, you will receive payment by the 3rd of this month. That is the earning for June will be paid by the 3rd of July.
This really makes this adnetwork stand out of all the other ad networks.
This ad network employs more methods of payment than any other ad network. You can receive payment by
- Wire transfer
- cryptocurrencies (like bitcoin, bit cash, litcoin, Tether, ethereum, and XRP)
I use Payoneer and it is cost-effective to receive payments.
EU and other country Consent
Nowadays we need to obtain consent to show ads on the sites in different countries.
For this AdSense asks you to implement few strategies in place, which is quite confusing to the publishers.
But valueimpression has the EU consent along with their js. So there is no worry for the publishers to some extent.
The ad network has good support from a personal account manager. You can contact them through their official email mentioned on their site. Once approved, you can contact your account manager by email or skype for any help.
Pro of Valueimpression
- Good earnings.
- Quick payments.
- Many payment options.
- Quality ads.
- Wide range of inventory.
- Simple ad codes
- Clear dashboard.
Even removal of ads is quite is easy. Just one has to remove the header code and individual ad code from the placeholders.
Cons of this ad network
- Insufficient ad sizes compared to Adsense. This issue is seen with media.net, newormedia, and other non-Adsense networks too. Only the ezoic ad network has more ad sizes.
- Lack of a referral system to recommend the network to friends. :-)
If you are using the only adsense, then you will make less money. So run another valueimpression as an additional network for better income.
As an alternative, I currently run monumetric and value impressions on good sites.