Valueimpression Review | A Promising Ad network

Valueimpression is another high-performing ad network. As per their claim, one can make 40 to 300% more earning than with other networks. I was lucky enough to try this network so here is my Valueimpression Review.

Since I am hesitant of using ezoic ads due to speed and excess ad issues, I decided to try this ad network on the recommendation of a friend.

Valueimpression Review from Six Months of Use

I applied for the program and I got an email confirmation of acceptance. I was also given login details to access the dashboard.

You can also signup here for a faster acceptance as a publisher. The requirements for site would be around 750,000 impressions per month. You can get this data from adsense or other adnetwork reports.

On the dashboard, you will find stats of earnings and sites approved.

Valueimpression Review

When you click on the sites tab, you will see a list of your sites accepted and also individual earning reports and ad codes to implement.

Ad code implementation

Like the other networks viz. newormedia, exmarket place, you will be given two sets of codes.

The first set of codes will have to be placed at the head of each page. While the other set of codes are for individual ads.

They provide the following set of ads.

  1. Display ads
  2. Video ads
  3. Smart banners
  4. In-stream and out-stream ads.

For display ads, you will following sizes like a square (300x 250), vertical banners (160×600), Leader board ads (728×90).

One can choose the ads of their choice. However, smart banners are enabled from their side and they bring good revenue.

Ad rates.

Their approximate rate for the individual type of ads are like

Ad typeseCPM
Display Banner$1-$10
Instream Video$4-$25
Outstream Video$4-$25
Discovery Video$4-$25

Note: The rates are as eCPM, which revenue for 1000 impressions.

Adreports

The reports of value impression are quite straightforward. I have seen adsense, ezoic, monumetric, newormedia, media.net, etc. But of them, the only adsense seems to be showing real-time earnings on the dashboard.

But value impression report is comparable or even better than adsense. Many times in adsense, I see some real-time earnings which are later reduced after few hours on the same day. Even the adsense earning of the month is finalized only after two days or more.

For value impression, I saw some amazing credibilities. The reporting is real-time, and the income reported is never deducted back after few hours as adsense does.

Even the earnings of the end of the month are finalized immediately after the completion of the last day.

Earnings

I find it to be a good ad network and they really pay well than other networks like AdSense, media.net, newer media, etc.

Their ads are also of good quality and from reputable brands and visually appealing too.

value impression ad revenue break up

Besides, you can also run your Adsense ads as backup ads for unfilled inventory. By this, you will accrue income from AdSense, too, in your Adsense dashboard.

Site speed

The issue with ads is their effect on site speed. Since site speed is an important factor in Google rankings, I am always worried about the impact of ads on site speed.

However, the value impression ads did not affect the site speed much. They are also dependent on the header bidding model for the display of high-paying ads. But, still, the impact of the ad network on site speed is really minimal and negligible.

So, one can implement them without any worry.

Payments

I find this value impression to be one of the fastest payment adnetwork.  For Adsense, you will receive payment for the previous month around the 21st of this month. For ezoic, it is from 24 to the 27th of the month. For newor-media, media.net, it is around the 30th of the month.

But for value impression, you will receive payment by the 3rd of this month. That is the earning for June will be paid by the 3rd of July. 

payments

This really makes this adnetwork stand out of all the other ad networks. 

Payment methods

This ad network employs more methods of payment than any other ad network. You can receive payment by 

  1. PayPal
  2. Payoneer
  3. Wire transfer 
  4. cryptocurrencies (like bitcoin, bit cash, litcoin, Tether, ethereum, and XRP)

I use Payoneer and it is cost-effective to receive payments.

EU and other country Consent

Nowadays we need to obtain consent to show ads on the sites in different countries.

For this AdSense asks you to implement few strategies in place, which is quite confusing to the publishers.

But valueimpression has the EU consent along with their js. So there is no worry for the publishers to some extent. 

Support

The ad network has good support from a personal account manager. You can contact them through their official email mentioned on their site. Once approved, you can contact your account manager by email or skype for any help.

Pro of Valueimpression 

  1. Good earnings.
  2. Quick payments.
  3. Many payment options.
  4. Quality ads.
  5. Wide range of inventory.
  6. Simple ad codes
  7. Clear dashboard.

Even removal of ads is quite is easy. Just one has to remove the header code and individual ad code from the placeholders.

Cons of this ad network

  1. Insufficient ad sizes compared to Adsense. This issue is seen with media.net, newormedia, and other non-Adsense networks too. Only the ezoic ad network has more ad sizes.
  2. Lack of a referral system to recommend the network to friends. :-)

My advice: 

If you are using the only adsense, then you will make less money. So run another valueimpression as an additional network for better income.

As an alternative, I currently run monumetric and value impressions on good sites.

34 thoughts on “Valueimpression Review | A Promising Ad network”

  1. Hello, I am thinking of trying this Ad network on one of my websites and will like to know if I’ll have to remove Adsense ad codes first before applying for Valueimpression. Or can the two be used together?

    Reply
    • Hi N.L Tayoh, I use both adsense and valueimpression ads on the same site. There is no issue with earnings or even site speed.

      Reply
  2. Between ezoic and valueimpression , which one would your recommend?
    I read your ezoic review (https://www.revenueinfo.com/ezoic-review).
    Don’t think the speed issue is a big problem now. But still early days to say for me. Using it only for 3 months now. And now approached by valueimpression.

    So; as you have used both of them, which on do you think is better option.

    Reply
    • I would recommend valueimpression. It is very simple like adsense without effecting the site speed. Further they pay just 3 days after the end of the month. I would not go for ezoic again because of complexity.

      Reply
    • Hi, yes it is performing well. But as you said, I too noticed some decrease in revenue. I feel this is due to current market. If you compare with adsense you will notice it to be true.

      Reply
  3. Hi Ranga,

    Please how did you add Value Impression header code to your website?

    We are finding it difficult getting the Value Impression code to show the right impressions. For example today it showed only 180 impressions. Meanwhile on our website we had 20,000 pageviews. That’s very bad.

    Yesterday it showed the same 180 impressions and we thousands of pageviews.

    Our theme has a space for header and footer codes and we added the VI header code there.

    Reply
    • Hi Raina, I use generatepress theme and the header code is added in the hooks. I would advice you to contact the account manager as they can help better. Even they have skype support for faster resolution.

      Reply
  4. Valueimpression have not replied me for long, it’s 5 days now, I maoled them but no reply yet.
    Is there any best alternative for a blog having nothing less than 1 50,000 Pageviews monrhly?

    Reply
  5. On screenshot in post , those impression is actually pageviews or ads shown impression?
    For example, if I put 3 ads and get 1000 pageviews..will it count 3, OOO impression or 1000 impression? Pls clarify me
    Which type site they work with, do they accept beauty niche?
    Thanks

    Reply
    • @Riba, They count ads shown impressions. I run their ads on different niche sites, So I am sure they will accept a beauty niche too.

      Reply
      • Ty so much ranga…could u pls tell me the minimum traffic requirement ..do they want only organic or social traffic is fine with me?
        I have AdSense, for now, that is underperforming due to the majority of social traffic, I guess.
        Would like to give a try…current I get near 3000 daily pv. Thanks

        Reply
        • Hi Rabia, I think there is no traffic requirement as one of my sites with less than 500 PV per day is also accepted. But I think the quality of traffic matters. And as you said, the organic traffic may be important too. Our sites have 90% organic traffic from search engines. However, try contacting them, it is how we got our sites accepted.

          Reply
  6. I’ve used Value Impression on & off for about a year now…and I’m seriously disappointed with the results. I also use Adsense & Media.net.

    The problem seems to be that with Adsense & Media.net my site gets about 20,000-25,000 ad impressions/day…but checking the statistics with the Value Impressions dashboard…my site generally only gets 2000-3000 ad impressions/day.

    This totally does not make sense compared to Adsense & Media.net. How can Adsense & Media.net report 20,000-25,000 ad impressions/day…and Value impressions only reports 2000-3000 ad impressions/day. Even at lower fill rates this does not make sense.

    I’ve contacted Value Impression about this…and they confirm that my header code & ad codes are placed properly…and my ads.txt file is 100% up to date.

    Usually I’m told Value Impression use’s some sort of “special algorithm”. This may be true…but the “special-ness” of this algorithm seems to be to reduce a site publishers ad impressions by about 90%…thus making a lot more money for Value Impressions…and a lot less money for publishers.

    VERY dissatisfied with Value Impression!

    Reply
    • Hi, Rick, i use valueimpression along with adsense or other adnetwork. This helps generate more revenue even than adsense to me. So, it works as an additional income with minimal effect on site speed.

      Reply
    • I found an abnormality of Valueimpression is that
      On the mobile page, the sticky ad unit top of screen,
      This unit cannot be closed or hidden.
      And the more peak is when you press to close or hide the ad,
      it doesn’t hide or close. But instead opens the landing page of that ad.

      Website used Valueimpression is now.
      (https://tipsmake.com)
      And you can check what I came across.

      Reply
  7. @Ranga.nr

    What you said sounds like it’s working well for you….but your response to my post has nothing to do with the subject of my post. My post mentioned nothing about site speed.

    My issue with Value Impression is…Value Impression doesn’t seem to register as many ad impressions/day as Adsense & Media.net (with the same number of ads & ad positions on my site).

    Thus this leads to less site revenue when I use Value Impression compared to Adsense & Media.net.

    Reply
    • @rick, seems you are quite upset with them. On one of my sites the number of impression with adsense is around 200K per month and for valueimpression it is 700K per month. So, may be it depends on the niche too.

      Reply
    • Hey @Rick. The amount of Impressions always depends on the fill rates or viewability. Make sure both of these are all right

      Reply
  8. Hi Rick…
    Just wondering if you ever found solution to your problem.
    I’m currently having same issues with VI….I’m having around 6k pageviews per day. I have two Adsense Ad space, and above 4-6 VLI ads, depending the length of the page.

    Now, Adsense has above 10k impressions perday, while Valueimpression has just 7k.

    I don’t have much issues with my CPM, (mostly $1+) but the impressions are far too low.

    Please let me know if you found any solution. Just got approved with NitroPay, and I’m not sure if I should ditch VLI.

    Reply
  9. I can say valueimpression is a bit useless. When I got approval newly my impression was around 4000 daily my earnings where good but soonest my impression dropped and revenue. No reason. I get around 2000 impression daily and earn around 2-3$ so pathetic. I would recommend ezoic. Traffic source is 60% organic

    Reply

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