Valueimpression Review | A Promising Ad network

Valueimpression is another high performing ad network. As per their claim, one can make 40 to 300% more earning than with other networks. I was lucky enough to try this network so here is my Valueimpression Review.

Since I am hesitant of ezoic to some extent due to speed and excess ad issues, I decided to try this ad network on the recommendation of a friend.

Valueimpression Review from Six Months of Use

I applied for the program and I got an email confirmation of acceptance. I was also given login details to access the dashboard.

On the dashboard, you will find stats of earnings and sites approved.

Valueimpression Review

When you click on the sites tab, you will see a list of your sites accepted and also individual earning reports and ad codes to implement.

Ad code implementation

Like the other networks viz. newormedia, exmarket place, you will be given two sets of codes.

The first set of codes will have to be placed in the head of each page. While the other set of codes are for individual ads.

They provide the following set of ads.

  1. Display ads
  2. Video ads
  3. Smart banners
  4. In-stream and out-stream ads.

For display ads, you will following sizes like a square (300x 250), vertical banners (160×600), Leader board ads (728×90).

One can choose the ads of their choice. However, smart banners are enabled from their side and they bring good revenue.

Ad rates.

Their approximate rate for the individual type of ads are like

Ad typeseCPM
Display Banner$1-$10
Instream Video$4-$25
Outstream Video$4-$25
Discovery Video$4-$25

Note: The rates are as eCPM which revenue for 1000 impressions.


I find it to be a good ad network and they really pay well than other networks like AdSense,, newordmedia, etc.

Their ads are also of good quality and from reputable brands and visually appealing too.

Besides you can also run your Adsense ads as backup ads for unfilled inventory. By this, you will accrue income from AdSense too in your Adsense dashboard.

Site speed

The issue with ads is their effect on site speed. Since site speed is an important factor in Google rankings, I am always worried about the impact of ads on site speed.

However, the valueimpression ads did not affect the site speed much. They are also dependent on the header bidding model for the display of high paying ads. But, still, the impact of the ad network on site speed is really minimal and negligible.

So, one can implement them without any worry.


I find this valueimpression to be one of the fastest payment adnetwork.  For Adsense, you will receive payment of the previous month around the 21st of this month. For ezoic, it is 24 to 27th of the month. For newor-media, it is around the 30th of the month.

But for valueimpression you will receive payment by the 3rd of this month. That is the earning of June will be paid by the 3rd of July. 


This makes really this adnetwork stand out of all the other ad networks. 

Payment methods

This ad network employs more methods of payment than any other ad network. You can receive payment by 

  1. PayPal
  2. Payoneer
  3. Wire transfer 
  4. cryptocurrencies (like bitcoin, bit cash, litcoin, Tether, ethereum, and XRP)

I use Payoneer and it is cost-effective to receive payments.

EU and other country Consent

Nowadays we need to obtain consent to show ads on the sites in different countries.

For this AdSense asks you to implement few strategies in place which is quite confusing to the publishers.

But valueimpression has the EU consent along with their js. So there is no worry for the publishers to some extent. 


The ad network has good support with a personal account manager. You can contact them through email or skype for any help.

Pro of Valueimpression 

  1. Good earnings.
  2. Quick and easy payments.
  3. Quality ads.
  4. Wide range of inventory.
  5. Simple ad codes
  6. Clear dashboard.

Cons of this ad network

  1. Insufficient ad sizes compared to Adsense. This issue is seen with, newormedia, and other non-Adsense networks too. Only the ezoic ad network has more ad sizes.
  2. Lack of a referral system to recommend the network to friends. :-)

21 thoughts on “Valueimpression Review | A Promising Ad network”

    • @Aniekeme, hi may be they are not satisfied with the site. Still why not you contact them about it again.

  1. Hello, I am thinking of trying this Ad network on one of my websites and will like to know if I’ll have to remove Adsense ad codes first before applying for Valueimpression. Or can the two be used together?

    • Hi N.L Tayoh, I use both adsense and valueimpression ads on the same site. There is no issue with earnings or even site speed.

  2. Between ezoic and valueimpression , which one would your recommend?
    I read your ezoic review (
    Don’t think the speed issue is a big problem now. But still early days to say for me. Using it only for 3 months now. And now approached by valueimpression.

    So; as you have used both of them, which on do you think is better option.

    • I would recommend valueimpression. It is very simple like adsense without effecting the site speed. Further they pay just 3 days after the end of the month. I would not go for ezoic again because of complexity.

    • Hi, yes it is performing well. But as you said, I too noticed some decrease in revenue. I feel this is due to current market. If you compare with adsense you will notice it to be true.

  3. Hi Ranga,

    Please how did you add Value Impression header code to your website?

    We are finding it difficult getting the Value Impression code to show the right impressions. For example today it showed only 180 impressions. Meanwhile on our website we had 20,000 pageviews. That’s very bad.

    Yesterday it showed the same 180 impressions and we thousands of pageviews.

    Our theme has a space for header and footer codes and we added the VI header code there.

    • Hi Raina, I use generatepress theme and the header code is added in the hooks. I would advice you to contact the account manager as they can help better. Even they have skype support for faster resolution.

  4. Valueimpression have not replied me for long, it’s 5 days now, I maoled them but no reply yet.
    Is there any best alternative for a blog having nothing less than 1 50,000 Pageviews monrhly?

    • Hi, I am sure they will accept blogs with less than that. However, check the site content quality and traffic countries.

  5. On screenshot in post , those impression is actually pageviews or ads shown impression?
    For example, if I put 3 ads and get 1000 pageviews..will it count 3, OOO impression or 1000 impression? Pls clarify me
    Which type site they work with, do they accept beauty niche?

    • @Riba, They count ads shown impressions. I run their ads on different niche sites, So I am sure they will accept a beauty niche too.

      • Ty so much ranga…could u pls tell me the minimum traffic requirement they want only organic or social traffic is fine with me?
        I have AdSense, for now, that is underperforming due to the majority of social traffic, I guess.
        Would like to give a try…current I get near 3000 daily pv. Thanks

        • Hi Rabia, I think there is no traffic requirement as one of my sites with less than 500 PV per day is also accepted. But I think the quality of traffic matters. And as you said, the organic traffic may be important too. Our sites have 90% organic traffic from search engines. However, try contacting them, it is how we got our sites accepted.


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