Ezoic is an AdSense certified company based in North America, Carlsbad, California.
I was approached by a member of ezoic’s team with a pleasant mail asking to register an account at their platform. I was a bit excited as they promised a rise in income by 150% at-least.
I went up to their site ezoic.com and felt it to be a legitimate one as there was a Google AdSense partner badge. I was asked for my analytics and Adsense account access as they wanted it to help me better.
Ezoic review based on my experience
1. I signed up for my account at ezoic shortly after the first mail.
2. I was asked to change the name servers such that I could point to ezoic’s servers.
4. After 24 hours, my site was live with their designs.
5. In the interface, it was easy for me to off and on the platform.
6. One could set a number of ads and extra ads etc.
7. Payment is by Paypal or pioneer and check. The minimum payout by Paypal is $20. They pay approximately a week after adsense payment like around 26th to 30th of the month (net 30 terms).
My opinion of enhanced revenue generation:
They say it is due to the proper placement of ads. It may be true, but there are also other revenue options that make the income higher.
Ezoic promises enhanced revenue to its publishers. I think it is because of the following reasons.
1. More than 3 Adsense ads, i.e., they use more ad-sense ads or partner ads on every page. So more ads, more chances to click and revenue.
2. They use ad exchange ads. i.e., besides Adsense, they use other partner ads in place of Adsense to see that we get the highest price per click. So the ads on your site will fetch more money for a click than a normal Adsense account.
3. Ad rotation, the ad placement is managed by their system. So ads keep varying from place to place inside the content for different visitors. This way, they try to overcome ad blindness.
Problems I faced
I faced problems over the years of exposure to their platform. But, they have been improving drastically.
My experiences: In three exposures to ezoic
4th Exposure: In the year 2021
The platform has been improved and the sites were having better speed than before with ezoic on.
They started giving more importance to google requirements like cumulative layout shift, mobile compatibility, and page speed.
They are about the introduce a new speed and page experience app, namely ezoic leap, before the end of May-2021.
With this ezoic leap, they are retiring their old page speed app, which is a subscription model. The ezoic leap is free for every publisher and it promises to comply with google page user experiences.
3rd exposure to ezoic
This was when I tried them around the last quarter of 2019.
The revenue was so good like before and everything was smooth, unlike before. But, I could sense a bit of drop-in site speed. For two months, I kept on ezoic at the same time updating the site content on a regular basis to avoid being hit by Google for site slowness.
I even got invited for their ezoic premium and I opted for their $110 per month. The revenue was good for the premium plan too. But Instead of a rise in traffic month by month, I was getting hit for speed.
They have also come out with a site speed app which is said to increase the site speed.
I installed the app and their dashboard showed my speed went up from 50 to 95 after activation.
But, that is said to be offered at an additional subscription price of $19 per month. I could have no issue with that price, but I could not really believe if the site speed increase with ezoic.
Because they put the ads at varying places and at the same time, they go for header bidding. So it must be quite impossible to maintain good speed.
So, to recover my traffic loss, again, I had to discontinue. I would like to return after the site improves in terms of traffic. But I assume, for the WordPress sites, the ezoic addition would keep the site definitely slow.
Currently, I use another monumetric, a promising ad network that does not slow the site speed.
2nd Exposure: in the year 2017.
After three years, I again ran ezoic ads in the year 2017. The ads are excellent because of header bidding competition from different publishers. I made almost thrice the revenue compared to Adsense alone.
I again wanted to see their platform for higher earnings as none could satisfy the revenue requirement.
Currently, they had updated their program for the better. They have both Ezoic ‘Layout Tester’ and Ezoic ‘Ad Tester”. The first is it checks for better layout so as to improve readership experience and also the revenue. The “Ad Tester” does not change the layout but changes the ad position and color combination for more revenue.
You can choose your own options and you are not forced to change your layout like before.
Also, you can integrate your site with Cloudflare instead of changing the name servers at your host. This is a sigh of relief as many related problems are removed.
And revenue-wise, I can say I got at least 200% more than Adsense and other methods. I ran their ads for 3 months and again site lost traffic from 8k visits per day to 3k visits per day.
At about the same time, Google came up with a mobile-first indexing algorithm. I feel this is one of the reasons for the hit as site speed was too slow on mobile due to ezoic.
I could clearly see my competitors have better speed insights than me with ezoic on. So, I removed the ezoic and worked for some time. But I could recover the traffic only after 4 months of effort.
The ads are excellent because of header bidding competition from different publishers.
I made almost thrice the revenue compared to Adsense alone.
But somehow, I noticed a drop in page speed and got doubts if it was the reason for the fall in my top keyword rankings.
Also, I was using the sucuri firewall as our website security. For this, we need to whitelist IPs of ezoic in their dashboard.
1st Exposure: in the year 2014.
I first opted ezoic platform only for mobile. Really the mobile site looked splendid. They built a mobile version of the site. My revenue from mobile alone was increased by 200% as promised. I did not try both mobile and desktop versions for long. I felt if one is not interested in handling the site design and monetization aspect, it is better to leave it to ezoic.
They will help with all the issues you face very fast as they have a good support system.
I used it for a week or so. Though everything went well, I was annoyed when my site did not open on my own computer and even on my mobile device. The host blocked the IPs of ezoic. So I was asked to unblock them from my host side. The hosting provider was not ready to unblock so many IPs.
I was not able to open my email even. Moreover, I wanted to have control over my revenue and ad placement. So I thought I take off from their platform.
So for anyone willing to try, I would advise going ahead with them. But if you want more control over ads and site design, then stay with yourself.
Their support staff has a prompt response to any of the queries. They have an account manager for you. Besides, you could contact the general support if the account manager is offline. You would get help typically in a few hours by mail. One can also call them over the phone for faster resolution.
Ezoic offers payments through both Paypal and Payoneer. You can also opt for payment by check.
If you have been opting for payment by PayPal before and now by Payoneer, I think you must shift to the Payoneer form of payment. They have fewer charges and higher currency rates than Paypal.
Opting for Payoneer will save you lots of money while receiving the payment. :-)
Is Ezoic scam
No! they are a trustworthy company. I gave up and again, I came back frequently.
During the periods of application of the Ezoic program on my sites, I made good revenue. And they transferred it to my Paypal even after I discontinued their use for more than 3 weeks before payment.
I can say it is a genuine company that pays on time. Their ads are ethical and their methods are professional.
But the only thing is you have to manage the site speed when you use their ads.
Here is proof of the income I got through Paypal.
They pay timely and as per their terms, they follow net 30. But I have seen that they pay anywhere between 26 of the following month and at the most by 4th of the adjacent month.
Ezoic premium review
They have a premium plan which is only an invite-based offer. This premium plan promises higher revenue, like $50 CPM. I did use this plan at a rate of $110 per month. It is really great with regard to revenue generation. In most cases, at least you will recover your investment even if you have less traffic. However, you must keep your site regularly updated.
Ezoic layout tester application makes different designs of your pages.
This includes a change in the page’s design and changes in the location of the ads. This experiment is considered to enhance income.